ABOUT


I am Myriam Córdoba. Dinamita is my independent CMF practice, specialising in colour systems and methodology. I build the colour and material infrastructure that allows a brand to make consistent decisions across every category and season: palettes that function as multi-use ecosystems, material and colour usage consolidated across product lines, and brand narrative translated into decisions a team can act on.

Ten years inside the CMF departments of Adidas and Salomon sit behind the method. Most recently, that meant leading a team of 10 CMF designers, forecasting trend direction across 10+ global markets, and aligning colour and material strategy with product, marketing and sustainability teams at executive level.
If you have a colour problem you would like to discuss, or simply want to say hello, please get in touch.

est. 2026

ELSEWHERE

The Foot District
Tech Hunter Magazine 10th anniversary
Highsnobiety
Salomon.com – The art of CMF
The imprint collective - Podcast

SERVICES

CMF Audit 2–3 weeks
System Build 3–4 weeks
CMF Partnership from 3 months
Colour Sprint 1–3 days
Workshops & Trainings from 1 day

BOOKINGS

I work with a small number of brands at a time. If yours might be one of them, let's talk.
Introduction call - 30 mins

CONTACT

hello@dinamitastudio.com | (+33) 0630085973 |
SUBSTACK · INSTAGRAM · LINKEDIN

ETHOS


Most brands have colours. Very few have a colour system.


Dinamita exists because colour is one of the most consequential decisions a brand makes, and most treat it as an afterthought.

The focus is on building systems that connect cultural intent to material reality, across every surface, category, and season a brand touches.

The goal: turn colour and materials into something a brand owns, operates, and grows from.

Not a palette. Infrastructure.


Myriam Córdoba, CMF and colour strategist, founder of Dinamita
Colour and material development work at Dinamita, CMF strategy studio, image 2
Colour and material development work at Dinamita, CMF strategy studio, image 3
Colour and material development work at Dinamita, CMF strategy studio, image 4
Reviewing a colourful sneaker sample during CMF development
Colour and material research boards for a CMF strategy project
Design team working session on colour and materials
Colour chips and material swatches laid out for a colour system review
Colour cards and swatches spread on the floor during palette building
Multicoloured thread texture, colour research reference
SERVICES
ENGAGEMENTS: fixed scope, fixed fee

CMF Audit · 2–3 weeks
For brands that sense their colour and materials aren't working as hard as they should, but can't yet say why.
A structured diagnosis of your current CMF approach: what's holding, what's breaking down across categories and seasons, and where the gaps are against your market and your culture. Includes range review, market benchmarking, process assessment, and cultural read.
You leave with: a clear picture of where you stand and a prioritised set of recommendations to act on.

System Build · 3–4 weeks
For brands ready to stop reinventing colour every season.
Your CMF strategy, built, documented and made operable. Colour system architecture, material direction, application rules, and seasonal governance.
You leave with: a living system your team (or your partners) can run without me, and a handover to make sure they do.

CMF Partnership · from 3 months
For brands who've built their system and want senior thinking beside them as it's put to work.
Creative leadership across the season: key decisions, briefing moments, supplier reviews, team alignment and mentoring. Includes monthly advisory days, priority access, and a quarterly strategic review.
Partnership is reserved for brands who've completed an Audit and System Build with Dinamita. It's where the system gets lived in.

FOCUSED WORK: booked by the day

Colour Sprint · 1–3 days
One problem. One product, one category, one brief.
Fast, senior input where it counts, delivered as colour direction, an application spec, palette validation, or a CMF brief ready for execution.

Workshops & Trainings · from 1 day
For anyone who wants to get better at CMF.
Hands-on sessions on any part of the craft, built around your team's level and your product. Run as team workshops or one-to-one coaching for designers stepping into CMF.
Your team leaves with: skills they keep using long after the session.

Myriam Córdoba, CMF and colour strategist, founder of Dinamita
Colour and material development work at Dinamita, CMF strategy studio, image 2
Colour and material development work at Dinamita, CMF strategy studio, image 3
Colour and material development work at Dinamita, CMF strategy studio, image 4
Reviewing a colourful sneaker sample during CMF development
Colour and material research boards for a CMF strategy project
Design team working session on colour and materials
Colour chips and material swatches laid out for a colour system review
Colour cards and swatches spread on the floor during palette building
Multicoloured thread texture, colour research reference

Ethos

Services

ABOUT


I am Myriam Córdoba. Dinamita is my independent CMF practice, specialising in colour systems and methodology. I build the colour and material infrastructure that allows a brand to make consistent decisions across every category and season: palettes that function as multi-use ecosystems, material and colour usage consolidated across product lines, and brand narrative translated into decisions a team can act on.

Ten years inside the CMF departments of Adidas and Salomon sit behind the method. Most recently, that meant leading a team of 10 CMF designers, forecasting trend direction across 10+ global markets, and aligning colour and material strategy with product, marketing and sustainability teams at executive level.
If you have a colour problem you would like to discuss, or simply want to say hello, please get in touch.

est. 2026

ELSEWHERE

The Foot District
Tech Hunter Magazine 10th anniversary
Highsnobiety
Salomon.com – The art of CMF
The imprint collective - Podcast

SERVICES

CMF Audit 2–3 weeks
System Build 3–4 weeks
CMF Partnership from 3 months
Colour Sprint 1–3 days
Workshops & Trainings from 1 day

BOOKINGS

I work with a small number of brands at a time. If yours might be one of them, let's talk.
Introduction call - 30 mins

CONTACT

hello@dinamitastudio.com | (+33) 0630085973 |
SUBSTACK · INSTAGRAM · LINKEDIN

ETHOS


Most brands have colours. Very few have a colour system.


Dinamita exists because colour is one of the most consequential decisions a brand makes, and most treat it as an afterthought.

The focus is on building systems that connect cultural intent to material reality, across every surface, category, and season a brand touches.

The goal: turn colour and materials into something a brand owns, operates, and grows from.

Not a palette. Infrastructure.


Myriam Córdoba, CMF and colour strategist, founder of Dinamita
Colour and material development work at Dinamita, CMF strategy studio, image 2
Colour and material development work at Dinamita, CMF strategy studio, image 3
Colour and material development work at Dinamita, CMF strategy studio, image 4
Reviewing a colourful sneaker sample during CMF development
Colour and material research boards for a CMF strategy project
Design team working session on colour and materials
Colour chips and material swatches laid out for a colour system review
Colour cards and swatches spread on the floor during palette building
Multicoloured thread texture, colour research reference
Myriam Córdoba, CMF and colour strategist, founder of Dinamita
Colour and material development work at Dinamita, CMF strategy studio, image 2
Colour and material development work at Dinamita, CMF strategy studio, image 3
Colour and material development work at Dinamita, CMF strategy studio, image 4
Reviewing a colourful sneaker sample during CMF development
Colour and material research boards for a CMF strategy project
Design team working session on colour and materials
Colour chips and material swatches laid out for a colour system review
Colour cards and swatches spread on the floor during palette building
Multicoloured thread texture, colour research reference
SERVICES
ENGAGEMENTS: fixed scope, fixed fee

CMF Audit · 2–3 weeks
For brands that sense their colour and materials aren't working as hard as they should, but can't yet say why.
A structured diagnosis of your current CMF approach: what's holding, what's breaking down across categories and seasons, and where the gaps are against your market and your culture. Includes range review, market benchmarking, process assessment, and cultural read.
You leave with: a clear picture of where you stand and a prioritised set of recommendations to act on.

System Build · 3–4 weeks
For brands ready to stop reinventing colour every season.
Your CMF strategy, built, documented and made operable. Colour system architecture, material direction, application rules, and seasonal governance.
You leave with: a living system your team (or your partners) can run without me, and a handover to make sure they do.

CMF Partnership · from 3 months
For brands who've built their system and want senior thinking beside them as it's put to work.
Creative leadership across the season: key decisions, briefing moments, supplier reviews, team alignment and mentoring. Includes monthly advisory days, priority access, and a quarterly strategic review.
Partnership is reserved for brands who've completed an Audit and System Build with Dinamita. It's where the system gets lived in.

FOCUSED WORK: booked by the day

Colour Sprint · 1–3 days
One problem. One product, one category, one brief.
Fast, senior input where it counts, delivered as colour direction, an application spec, palette validation, or a CMF brief ready for execution.

Workshops & Trainings · from 1 day
For anyone who wants to get better at CMF.
Hands-on sessions on any part of the craft, built around your team's level and your product. Run as team workshops or one-to-one coaching for designers stepping into CMF.
Your team leaves with: skills they keep using long after the session.

Myriam Córdoba, CMF and colour strategist, founder of Dinamita
Colour and material development work at Dinamita, CMF strategy studio, image 2
Colour and material development work at Dinamita, CMF strategy studio, image 3
Colour and material development work at Dinamita, CMF strategy studio, image 4
Reviewing a colourful sneaker sample during CMF development
Colour and material research boards for a CMF strategy project
Design team working session on colour and materials
Colour chips and material swatches laid out for a colour system review
Colour cards and swatches spread on the floor during palette building
Multicoloured thread texture, colour research reference
Myriam Córdoba, CMF and colour strategist, founder of Dinamita
Colour and material development work at Dinamita, CMF strategy studio, image 2
Colour and material development work at Dinamita, CMF strategy studio, image 3
Colour and material development work at Dinamita, CMF strategy studio, image 4
Reviewing a colourful sneaker sample during CMF development
Colour and material research boards for a CMF strategy project
Design team working session on colour and materials
Colour chips and material swatches laid out for a colour system review
Colour cards and swatches spread on the floor during palette building
Multicoloured thread texture, colour research reference

Ethos

Services