ABOUT
I am Myriam Córdoba. Dinamita is my independent CMF practice, specialising in colour systems and methodology. I build the colour and material infrastructure that allows a brand to make consistent decisions across every category and season: palettes that function as multi-use ecosystems, material and colour usage consolidated across product lines, and brand narrative translated into decisions a team can act on.
Ten years inside the CMF departments of Adidas and Salomon sit behind the method. Most recently, that meant leading a team of 10 CMF designers, forecasting trend direction across 10+ global markets, and aligning colour and material strategy with product, marketing and sustainability teams at executive level.
If you have a colour problem you would like to discuss, or simply want to say hello, please get in touch.
est. 2026
ELSEWHERE
The Foot District
Tech Hunter Magazine 10th anniversary
Highsnobiety
Salomon.com – The art of CMF
The imprint collective - Podcast
SERVICES
CMF Audit 2–3 weeks
System Build 3–4 weeks
CMF Partnership from 3 months
Colour Sprint 1–3 days
Workshops & Trainings from 1 day
BOOKINGS
I work with a small number of brands at a time. If yours might be one of them, let's talk.
Introduction call - 30 mins
CONTACT
hello@dinamitastudio.com | (+33) 0630085973 |
SUBSTACK · INSTAGRAM · LINKEDIN
SERVICES
CMF Audit — 2–3 weeks
A structured review of your current CMF approach: what is working, what is breaking down, and where cultural and market shifts are opening up new opportunities. Range review, trend and cultural insight, market benchmarking, process assessment, priority recommendations.
System Build — 3–4 weeks
The full CMF strategy built, documented and transferred. Colour system architecture, material direction, application rules, seasonal governance, team handover.
CMF Partnership — from 3 months*
Senior CMF thinking and creative leadership across the season: key decisions, briefing moments, supplier reviews, team alignment and mentoring. Advisory days each month, priority access, quarterly strategic review.
*Open to partners who have completed an Audit and a System Build.
Colour Sprint — by the day
One tightly defined problem: one product, one category, one brief. Delivered as colour direction, application spec, palette validation, or a CMF brief ready for execution.
Workshops & Trainings — from 1 day
Facilitated sessions for teams building CMF fluency, aligning on direction, or structuring a brief together.
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