Description

Salomon relaunched the ACS PRO in 2022 under Salomon Advanced, and it became a classic almost immediately. The ACS+ Heritage Pack extended the line with a stronger focus on style: a capsule built to trace the brand's own history through colour, back to the skis and ski boots that defined Salomon in the 1990s.

I led the CMF direction. The starting point was the archive. I worked through original ski boots and garments from the period and built the palettes from what was physically there, rather than from a general idea of what the nineties looked like. Those pieces set the reference for every colour that followed.

A colour that reads as authentic on a moulded ski boot does not automatically work on a technical textile upper, at streetwear scale, beside an oversized vintage logo. Composing and applying the palettes across the three pairs — Black / Vanilla Ice / Pink Glo, Dragon Fire / Purple Reign / Black, and Cherry Tomato / Blue Print / Lemon — meant holding that archive reference while making each combination work on a contemporary silhouette.

I then presented the concept and the narrative behind it internally. Both were adopted, and the archive story became the basis of the campaign.